Magento is an open-source e-commerce platform written in PHP for e-commerce web sites. The software was originally developed by Varien Inc., a US private company headquartered in Culver City, California, with assistance from volunteers.
According to the research conducted by aheadWorks in May 2015, Magento's market share among the 30 most popular e-commerce platforms is about 29.8%.
Magento employs the MySQL/MariaDB relational database management system, the PHP programming language, and elements of the Zend Framework. It applies the conventions of object-oriented programming and model-view-controller architecture. Magento also uses the entityattributevalue model to store data.